The Sunday Times Kitchen Club is an online ‘Foodies Anonymous’ for Sunday Times Food Weekly readers.

This social media initiative aimed to create an online community of engaged, updated and well-fed foodlovers!

The Club connected with its audience on facebook, twitter and instagram.

This resulted in a large readership migration from print to on-line, as well as from on-line to print, allowing the collective audience to share a common passion on a platform of their choice.