This campaign promised customers a full cash refund if they were not entirely happy with the taste of The Famous Grouse, Scotland’s No 1 Whisky.

The ads were placed in leading national newspapers with supporting banner ads on-line.

COPY:

One sip of The Famous Grouse will affirm its perfectly balanced, smooth taste, but don’t take our word for it, taste for yourself. If you’re not convinced we’ll give you A FULL CASH REFUND.

Now that’s banking on our reputation.

Go to www.thefamousgrouse.co.za to register for the challenge.

COPY:

Words may also fail you once you’ve tasted The Famous Grouse. There is nothing to describe its perfectly balanced, smooth flavour. If you disagree we’ll give you A FULL CASH REFUND.

Go to www.thefamousgrouse.co.za to register for the taste challenge.